The Impact of Gamification Design on Intelligent Information Interaction in Community

The process of modernization has presented significant challenges to the governance of community public affairs. To address the issues of low resident participation and limited initiative in decision-making, this study incorporates gamification design methods into smart community information systems to enhance both residents’ willingness and the sustainability of their involvement. Using the Xinhua Community in Shanghai as a case study, the research employed interviews and questionnaires to analyze residents’ information preferences, gamification motivations, and player models across different age groups. It identified the pain points and characteristics of three categories of community affairs: “notification and publicity,” “decision-making proposals,” and “practical participation.” Drawing on core motivations such as achievement and social interaction, the study integrated AR and interactive technologies to design a gamified community information system featuring mechanisms of generation, maintenance, unlocking, parallel reality integration, and identity recognition. The effectiveness of this system was validated through comparative testing against traditional methods of information dissemination. Results indicate that the system significantly improves residents’ comprehension, proactive engagement, and interactive experiences in community affairs, and it outperforms traditional approaches in stimulating creativity, curiosity, and positive emotions. This study offers a sustainable, accessible, and emotionally engaging design approach for smart community governance.