Exploring Waste Disposal Attitudes and Market Strategies for Recycled Construction and Demolition Waste in India

The improper disposal of construction and demolition waste (CDW) poses significant environmental and infrastructural challenges in India. This study investigates the barriers and opportunities associated with promoting the use of recycled secondary materials (SM). A mixed-methods approach was adopted, combining quantitative analysis of closed-ended survey responses with thematic analysis of open-ended responses. Data were collected from 73 stakeholders in Chennai, and findings were validated through triangulation.Results indicate low awareness of local waste management regulations and irresponsible waste disposal behaviours. Stakeholders reported reluctance to adopt SM due to concerns over quality, procurement distance, costs, and the absence of client demand. To address these barriers, the study highlights the need for strong policy support, including tax incentives, subsidies, and quality certification systems to enhance market confidence. Recommendations include decentralization of material supply via local dealers, standardization of recycled products, and targeted marketing strategies to build acceptance. This research highlights critical factors to facilitate the circular transition through regional action by, (a) emphasizing consumer insights for the development of the secondary materials market and (b) revealing non-compliant waste disposal behaviours indicating weak regulatory enforcement. Findings provide actionable insights for policymakers, urban planners, and recycling businesses, aligning with SDGs 9, 11, and 12.