Steroids for the Mind? The AI Rat Race in Education

Anxiety about falling behind can drive people to embrace emerging technologies with uncertain consequences. We study how social forces shape demand for AI-based learning tools early in the education pipeline. In incentivized experiments with parents—key gatekeepers for children’s AI adoption—we elicit their demand for AI tools for teenagers’ education. Parental demand rises with the share of other teenagers using the technology, with social forces increasing willingness to pay for AI by more than 60%. Providing information about potentially adverse effects of unstructured AI use negatively shifts beliefs about the merits of AI, but does not change individual demand. Instead, this information increases parents’ preference for banning AI in schools. Our evidence highlights social pressure driving individual technology adoption despite widespread support for restricting its use.