Algorithmic Content Curation, Immersive User Engagement, and the Content-Platform-Social Interface: A Multivariate Examination of Consumption Determinants among Generation Z within China’s Digitally Evolved Media Ecosystem

This study investigates the structural transformation of Chinese digital media film and television production within the context of digitalization, globalization, and diversification. The objective is to construct a model of influencing factors in digital-age content creation, analyzing the correlation between user consumption behavior and creative elements. A mixed sampling method (n = 301) was employed, utilizing scales based on motivation, consumer behavior, and stakeholder theories. Reliability and validity were assessed (α = 0.954), followed by multiple regression analysis. Results indicate that platform distribution strategies (β=-0.19) and interaction design (β = 0.017*) significantly predict user satisfaction (p²=0.02 < 0.05). The findings suggest a "content-platform-social" paradigm in digital media consumption, advocating for a Z-generation female user profile database, a thematic matrix tailored to regional markets, and the development of immersive interactive narrative technologies. This research offers a theoretical framework for digital content operation and algorithm optimization.