Evaluating a Pharmacy Student-Led Medication Awareness Campaign: Perceptions and Achievement of Learning Outcomes

Background Although educational campaigns, a form of active learning, enhance student engagement, critical thinking, and professionalism, their impact on knowledge and learning outcomes among pharmacy students is currently limited. Accordingly, this study evaluates the effects of a medication safety campaign on students’ perceptions of the campaign and learning outcome achievements. Methods We conducted a cross-sectional survey among fourth-year pharmacy students enrolled in the Principles of Medication Safety course during the academic years 2023 and 2024. A 20-item online survey captured students’ perceptions of the educational campaign and their perceived achievement of course learning outcomes using a 5-point Likert scale. Descriptive statistics were employed to summarize responses, and categorical data were analyzed using Chi-square and Fisher’s exact tests, with a significance threshold of p  < 0.05. Results A total of 100 pharmacy students participated in the study, and most reported positive perceptions of the campaign, with 78% meeting the lower threshold for positive perception and 67% exceeding the higher threshold. Similarly, 82% of students believed they achieved high learning outcomes at the lower threshold, with 68% surpassing the higher threshold. Students with prior campaign experience (24%) reported higher overall perceptions and learning outcome scores, while first-time participants (76%) reported slightly better performance at lower learning thresholds. Conclusions The medication safety awareness campaign was associated with improved students’ perceptions and self-reported learning outcomes, suggesting its potential as a useful active learning strategy in pharmacy education. These findings support the inclusion of similar campaigns in pharmacy curricula and indicate the need for further research to evaluate their long-term impact on professional preparedness.