UnrealAdBlend: Immersive 3D Ad Content Creation via Game Engine Pipelines

The digital advertising landscape is evolving rapidly, with immersive 3D content gaining traction for its potential to engage users more effectively than traditional formats. In this context, we present UnrealAdBlend, an innovative framework that utilizes game engine pipelines to create captivating 3D advertisements. By fusing advanced game development tools with advertising strategies, UnrealAdBlend enables advertisers to design and implement interactive experiences that drive user engagement. The framework prioritizes efficiency by reducing production time while offering the flexibility to modify content for diverse platforms. Additionally, we incorporate optimization techniques within the game engine to guarantee real-time performance of the generated ad content. Evaluation metrics indicate that ads developed through UnrealAdBlend significantly enhance viewer retention and interaction compared to conventional 2D advertisements, illustrating a substantial shift in how advertising can leverage technology and creativity to captivate audiences.