GenPlayAds: Procedural Playable 3D Ad Creation via Generative Model

The evolving landscape of digital advertising necessitates innovative approaches to capture user attention. In light of the challenges faced by static advertisements, we present GenPlayAds, a cutting-edge framework that leverages generative modeling techniques to craft interactive 3D ads. GenPlayAds uniquely empowers advertisers to create dynamic environments that respond to user interactions, enhancing the overall advertising experience. By employing advanced generative models, the framework is capable of producing a wide array of game-like elements, allowing for a personalized engagement tailored to individual user preferences. The integration of procedural generation ensures that every advertisement remains distinctive, adapting as users interact with it, which significantly boosts engagement rates. Furthermore, customization tools within GenPlayAds enable brands to refine their messaging and visuals, fostering a more impactful connection with audiences. Rigorous experimentation highlights that GenPlayAds surpasses traditional static advertising in key metrics such as user engagement and brand recall, marking a significant advancement in the realm of interactive advertisements that resonate more effectively with consumers.