Small Choices, Big Implications: A Thematic Analysis of Parental Decision-Making in Minor Pediatric Health Issues

Background: Parental decisions regarding minor pediatric health issues—such as the use of vitamins, probiotics, and over-the-counter (OTC) medications—are increasingly shaped by web-based information sources. Understanding how parents navigate these sources is essential for supporting safe and informed caregiving. Objective: To explore the online decision-making processes of parents regarding minor child health concerns and identify the key themes influencing their choices. Methods: A qualitative thematic analysis was conducted on 120 discussion threads and 450 comments retrieved from public parenting forums, blogs, and social media platforms between January 2023 and April 2024. Data were analyzed using Braun and Clarke’s framework, with coding supported by NVivo software. Ethical principles were upheld by anonymizing data and omitting identifying details. Results: Four central themes emerged: (1) Trust Hierarchy —parents often sought peer validation even after consulting pediatricians; (2) Brand Influence —product choices were shaped by brand reputation and peer endorsements; (3) Risk Perception —parents assessed risk based on child age and perceived safety of “natural” remedies; and (4) Information Chaos —widespread confusion due to conflicting online advice. These themes reflect a complex interplay between professional advice, peer support, commercial messaging, and health literacy. Conclusion: Parents rely heavily on web-based sources to supplement pediatric advice for minor health concerns. Pediatricians should address this evolving behavior by offering tailored guidance, improving digital health literacy, and directing families to trustworthy resources. Public health efforts should aim to counter misinformation and regulate misleading online marketing.