Generative AI’s Impact on Individuals and Organizations: An Analysis Based on Human-AI Collaboration

Artificial intelligence has been rapidly increasing in sophistication and impact, reinforcing discussions of its extensive potential to disrupt individual practices and organizational designs. We consolidate data from the O*NET 2023 database on job roles to create a list of 85 corporate knowledge worker roles and associated skill levels. Next, together with five different genAI applications, we assess the 15 low skill level roles to identify which roles genAI will automate or augment (human with genAI) in the near future, comparing the genAI analysis with the analysis of a human team. Hence, we do not just study the impact of genAI, we also team up with it. Our analysis shows that the increasing use of genAI disrupts how organizations function, with changes occurring at the individual level (which we theorize via job crafting theory), and over time impacting the way organizations function.