Dancing in Digital Chains: Measuring Communication Effect and Infringement in Chinese-Style Dance Short Videos

This study explores the dynamic tension between traditional culture dissemination and copyright protection in the digital age using Chinese-style dance short videos (CSDSV) as a case. Based on the “perception-psychological attitude-behavior” framework and combining CiteSpace knowledge graphs with empirical surveys, the core findings are as follows: (1) Algorithm-empowered dissemination logic: CSDSV constructs a “visual traditionalism” paradigm via standardized production of cultural symbols. Platform algorithms reinforce user cognitive frameworks through agenda-setting, driving cultural commodification. (2) Paradoxical audience behavior: Audience cognitive depth (p=0.003) and behavioral engagement (0.9<0.01) triggers psychological reactance, revealing the “cognitive overload-behavioral withdrawal” contradiction induced by algorithmic recommendations. (3) Triple dilemma in infringement determination: CSDSV infringement disputes focus on dance arrangement similarity, ambiguous fair use boundaries, and lack of platform responsibility. The study proposes a substantial presentation standard to quantify infringement by creating a collaborative framework for creation, copyright protection, and platform governance.