GenAI in Indian Higher Education: Faculty at the Crossroads of Adoption

While global institutions embrace GenAI to enhance education, many faculty members in India remain hesitant to adopt it. Earlier research found that only a few studies have examined the adoption of GenAI at the university level, especially in developing countries. Sparsely explores how teachers accept and use GenAI, and they failed to provide a complete picture of its adoption. It highlights a significant research gap. This study provides a complete picture of what influences faculty members in adoption of GenAI. Being, GenAI a part of an information system, a novel construct 'Output Quality' in the TAM is added. The study employed a quantitative, single cross-sectional research design. A total of 455 faculty members from higher education participated, and their responses were analyzed using CB-SEM. The study reveals that perceived ease of use drives adoption the most, followed by perceived usefulness and social norms. Output quality has the most decisive and most significant impact on perceived ease of use. Institutions can inspire GenAI adoption through incentives and recognition. The findings will guide educators, administrators, and policymakers who want to integrate GenAI into higher education.