The Unpredictable Business Environment in Cameroon: Delving into the Challenges Entrepreneurs Face Importing Goods and Exploring Potential Solutions

This study investigates the challenges faced by entrepreneurs in Cameroon, with a specific focus on the impact of fluctuating customs costs on their operations. Employing a mixed-methods approach that integrates both quantitative and qualitative analyses, the research includes a survey of 210 entrepreneurs across major urban centers and thematic interviews that provide in-depth insights. The findings reveal a robust positive correlation (β = 0.675, p < 0.001) between rising customs costs and operational challenges such as shipping delays and increased financial strain. A significant portion of entrepreneurs reported adapting through strategies such as supplier diversification and the adoption of digital tools, which were statistically linked to improved resilience in managing customs-related obstacles. Additionally, our analysis using Ordinary Least Squares (OLS) regression confirmed the importance of financial access as a moderating factor in dealing with customs costs. The study contributes to the existing literature by providing empirical insights into the interplay of customs costs and entrepreneurial resilience while offering practical solutions for policymakers to enhance the business climate in Cameroon, including the need for more transparent regulations and improved industry networking.