Is AI and Chatbots-based Digital Marketing the Future? A Natural Language-based Explorative Study

The Internet's widespread growth and diverse range of applications have made digital marketing the preferred technique in today's marketing landscape. Over the past decade, numerous creative methods have been created, with expectations for further advancements in the future. This paper presents an examination of the latest developments in digital marketing methods. The Scopus database is used in this research, and 4808 articles from 1989 to 2025 are analyzed. Latent semantic analysis, a text mining technique under the umbrella of natural language processing, is implemented using the KNIME (Konstanz Information Miner) tool to anticipate future trends. K-Mean clustering technique on the TF-IDF score to predict the ten clusters that future researchers can explore. The investigation revealed that the three most significant trends were artificial intelligence, chatbots, and programmatic advertising. The thorough analysis and classification offer researchers and specialists critical perspectives and emphasize the increasing importance of chatbots in digital marketing.