Examining the team’s creative intentions through digital task interdependencies, technological disruption, and digital human resource management: Jordanian SME’s

Employees’ intentions to generate and pursue ideas are necessary to maintain competitiveness. This pressurizes the managers to guarantee that digital human resource management (DHRM) can be used effectively to drive creative communication across work teams. Although the generation of collective ideas can enhance a team’s digital task interdependencies, the study argues that it does not promise to increase creativity intentions, especially in a situation of technological disruption. The study surveyed 421 respondents from 83 small and medium emprise’s (SME’s) in Jordan. The study applied PLS path modeling to analyze the data. Here the aim is to examine how technological disruption, digital task interdependencies, and DHRM predicts the creative intent of teams. The findings suggest that technological disruption, digital task interdependencies, and DHRM directly and positively affect the team’s creative intention. Given the highly volatile impact of technological disruption, DHRM, and the principle of digital task interdependencies, the managers and may put the practitioners in a position to enhance the team’s creativity and the intent to maintain competitiveness.