Steering the Digital Shift: The Role of Fintech in Transforming Banking in Emerging Markets

This study investigates the factors influencing fintech adoption and its impact on financial inclusion in emerging markets. The research integrates insights from the Technology Acceptance Model and the Diffusion of Innovations Theory to provide a comprehensive framework for understanding fintech adoption. Through quantitative methodologies, regulatory frameworks, sociocultural factors, and technological innovations are identified as key drivers of fintech adoption. Findings reveal a positive correlation between fintech adoption and financial inclusion, with increased access to financial services and enhanced financial literacy observed among consumers. The study underscores the importance of policymakers creating supportive regulatory environments, financial institutions investing in digital transformation, and entrepreneurs leveraging fintech innovations to drive inclusive economic growth. While limitations exist, future research avenues include exploring regional nuances in fintech adoption and addressing potential risks and challenges. This study advances knowledge of fintech's transformative potential in enhancing financial inclusion in emerging markets.