The Role of AI in Shaping Future Tourism and Hospitality Trends

Integrating artificial intelligence (AI) and other advanced technologies is transforming the Tourism and Hospitality industry, reshaping operations and elevating service standards. This study offers a comprehensive bibliometric analysis of AI’s impact on the sector, providing valuable insights into key research trends, influential authors, and significant contributions from academia and industry. Using data from the Web of Science, the study examines the evolution of AI-related research from 1990 to 2023, highlighting its role in enhancing customer satisfaction, operational efficiency, and innovation. The findings reveal the industry's growing reliance on AI to address challenges such as those posed by the COVID-19 pandemic and advance smart tourism and sustainable development. This research not only maps the current landscape of AI in hospitality and tourism but also identifies future directions for technology-driven growth and innovation. By bridging the gap between academic research and industry practice, this study offers a valuable resource for scholars and practitioners aiming to harness the potential of AI to drive competitive advantage and sustainable progress in the field.