A Structural Equation Model of the Factors Affecting the Belt and Road Initiative (BRI) on the Perceived Benefits and Intention of Thai People to Use the China-Laos High-Speed Rail Service

The Belt and Road Initiative (BRI) policy, with the China-Laos high-speed railway being a part of the BRI project. As it is well known, Thailand shares a border with Laos and has significant cross-border trade with China. In terms of tourism, Thailand is a globally popular destination, with Chinese tourists being the largest group of visitors. This study takes place in Thailand, a developing country, to examine the opportunities that may arise if Thailand prepares to handle the China-Laos high-speed railway. The objective of this research is to study the relationship between factors affecting BRI and Thai people's perceived benefits and their intention to use the China-Laos high-speed railway. Data was collected through a survey conducted in key trade gateway areas along the Thailand-Laos border, using Stratified Random Sampling of 1,540 Thai residents living in border provinces along the BRI route. The research findings indicate that Perceived Emotional is the most important factor in explaining Thai people's perception. Additionally, foreign direct investment, tourism, employment, living standards and society, economy, and logistics transportation positively influence the perceived benefits of BRI. Furthermore, the perceived benefits of BRI have a positive relationship with the attitudes of Thai people. The results also reveal that perceived benefits, attitudes, and subjective norms positively correlate with the intention to use the China-Laos high-speed railway. These findings can be utilized to provide in-depth insights to relevant agencies and assist in formulating policies and measures that align with the BRI policy. This alignment will enhance development to sustainable changes.