Investigating the Impact of Personal Preferences on Visual Working Memory Recall

Visual working memory (VWM) plays a vital role in holding visual information in mind, and errors in recall can have significant consequences. Previous research has identified various factors that can influence recall errors in VWM, such as the number of items held in memory and the similarity between items. In this study, we investigated the impact of personal preferences on VWM recall accuracy. Our results showed that recall accuracy was significantly higher for preferential items compared to non-preferential items, indicating that personal preferences can have a significant impact on VWM recall accuracy. Moreover, the distance analysis revealed both attraction and repulsion effects in the VWM content. These findings have important implications for understanding the factors that influence memory recall and may have practical applications in fields such as marketing and design. Overall, this study sheds light on the role of personal preferences in VWM recall accuracy and contributes to a better understanding of the cognitive mechanisms underlying memory recall.