Challenges and Opportunities of SMEs Digitalization: The Case of Albania

Digital transformation is a must to remain competitive in today’s advanced technological environment. This study examines how digitalization influences the performance of SMEs in Albania, focusing on digital adoption, skills, training, and institutional support. Using survey data from SMEs and quantitative analysis, the results show that adopting digital tools helps businesses expand their markets and improve performance. Findings reveal that Albanian SMEs recognize the importance of digitalization, but many use technology in fragmented ways, associated with barriers such as high costs and limited digital skills. Institutional support appears weak, while current training programs may lack practical value.