The Role of Human Resource Management in Enhancing Cultural Tourism Services

This review paper examines the critical role of Human Resource Management (HRM) in enhancing cultural tourism services within public institutions. Employing a systematic literature review, it synthesizes recent research and empirical evidence on HRM practices such as culturally competent recruitment, targeted training, employee engagement, and transformational leadership that improve service quality and promote cultural preservation. The study identifies challenges including budget constraints and bureaucratic barriers while highlighting opportunities for digital innovation and sustainable HRM frameworks. Findings reveal that strategic HRM approaches significantly impact employee motivation, service excellence, and the sustainable growth of cultural tourism sectors. The paper concludes with actionable recommendations for public institutions to optimize HRM policies and practices, ultimately advancing cultural tourism’s competitiveness and heritage conservation.