Methodological Reflection on Sustainable Tourism in Protected Natural Areas

The objective is to present the theoretical contributions offered by the methodology for studying sustainable tourism in protected natural areas, capable of promoting environmental protection and sustainable local development in communities. The research was carried out in Machalilla National Park. The deductive method was applied, which allowed for the analysis of the problem, the consultation of general theories related to the topic studied, and the establishment of premises and objectives that led to conclusions on the topic studied. A mixed research approach was used, integrating contributions from the analyses carried out for the treatment and processing of in-formation. The techniques used included a survey of tourism stakeholders, a semantic differential for tourists, and an expert evaluation method to validate the proposal under study. Theoretical and methodological systematisation of tourism sustainability in protected natural areas was achieved. The results show the need to broaden the scientific debate and transfer knowledge on the relevance of sustainable tourism as an alternative for sustainable development in rural communities.