Diminishing the Acceptance Barrier: Employer Perceptions of Online MBA Programs in the Digital Era

This study examines contemporary employer perceptions of online MBA qualifications, investigating whether the digital transformation of business practices has influenced receptiveness to digitally-obtained credentials. Despite substantial growth in enrolment and technological advancements in digital pedagogy, online MBA qualifications continue to navigate complex terrain regarding their perceived legitimacy in the labour market. Drawing upon signalling theory, institutional theory, and transformative learning theory, this research analyses secondary data from employer surveys and industry reports to identify factors influencing employer attitudes. Findings reveal that accreditation status—particularly AACSB recognition—institutional reputation, and pedagogical format significantly impact employer evaluations. While technology sectors demonstrate greater openness to online credentials, finance and consulting maintain more conservative stances. The integration of experiential learning components emerges as particularly significant in addressing persistent concerns regarding leadership and communication competencies. Although the credibility gap is narrowing, especially for programmes from prestigious institutions with robust interactive elements, challenges remain in establishing parity with traditional MBAs. This study contributes to ongoing discourse about the evolving relationship between educational modality and perceived professional value, offering recommendations for educational institutions, prospective students, and employers navigating an increasingly digital educational landscape.