Enhancing Entrepreneurial Support Through the Integration of Business Intelligence and Knowledge Management Tools: A Model for the Department of Small Business Development in South Africa

This article examines the integration of Business Intelligence (BI) and Knowledge Management (KM) tools to support entrepreneurs at the Department of Small Business Development (DSBD) in South Africa. The aim of this study is to investigate how BI systems are employed within the DSBD's entrepreneurial support programs to enhance business sustainability. Methodology/Design/Approach: A qualitative research approach was adopted, utilizing semi-structured interviews and document review. 20 Business Development Officers from various DSBD entities were interviewed, and data was analyzed thematically.Findings: The results demonstrate that BI tools help address key entrepreneurial challenges, such as limited market access, financial barriers, and inadequate business skills. The study developed a model for entrepreneurial support that includes core elements like needs assessment, data integration, program design, monitoring, and continuous improvement. This model provides a structured approach to delivering data-driven, tailored interventions for entrepreneurs.Conclusion: The article concludes that the integration of BI with KM tools significantly enhances the effectiveness of entrepreneurial support services by enabling the DSBD to make informed decisions that address the unique needs of entrepreneurs. The proposed model promotes business sustainability and economic growth. Limitations: Limitations of the study include its qualitative scope and the focus on DSBD officers, which may affect generalizability. Future research should incorporate a broader range of stakeholders and contexts to validate the findings.