The Determinants of Small and Medium-Sized Enterprises’ Orientation Towards Electronic Commerce: The Case of Ankara Province

Small and Medium-Sized Enterprises have an important position in the world economy. In order to respond to changing needs in a competitive environment, they need to follow technological innovations and integrate them into their businesses. In the study conducted to determine the strategic value perception that is effective in SMEs' orientation towards E-commerce, the applicability of E-commerce and the effects of E-commerce on the marketing and financial performance of businesses, data was collected from 260 businesses with a survey in 2016 and 2025. Descriptive statistics, confirmatory factor analysis, t-tests, correlation, regression and Anova analyses were applied to the data. One of the important findings in the study is that the "share of electronic commerce in total sales volume" increased in 2025 compared to 2016. Similarly, the increase in the number of women in managerial positions is also remarkable. It is also seen that managers have understood the importance of E-commerce over the years and have developed applications for this purpose. As a result, it has been determined that there has been an increase in the marketing and financial performance of businesses. The results also support previous studies on the subject. The results provide significant contributions to decision makers in making regulations, increasing the efficiency of managers, and investors in understanding the regional economy.