Service Excellence and Loyalty Outcomes: An Analysis within the Hospitality Sector

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Abstract

In regard to the hospitality sector this research investigates the effect of service quality on customer loyalty where this research specifically focuses on the significance of several service quality characteristics with respect to customer loyalty. Qualitative methodologies were used to make the study and the complete interviews with 42 participants who had told what they had experienced and assessed as service quality at different hotels were conducted. The research specifies crucial factors including dependability, responsiveness, empathy, cleanliness, as well as technology integration that have a big impact on client satisfaction and their intention to come back to a hotel. Service quality is vital to the establishment and the improvement of the loyalty of your patrons; they tend to associate reliability, or, more specifically, lack of unreliability with it, with a consistent and trustworthy service fulfilling their expectations. Furthermore, careful listening to visitor prerequisites, namely in the form of rapid issue solving and individualized attention, was deemed to elevate visitor delight and elevate the possibility of return visits. Since there was an emotional element and visitors were keen on having a connected relationship with hotel personnel, there was a need for empathy and customized attention which left spectators with a strengthened emotional connection towards the hotel brand. The factors that influence the visitors’ impression of the service quality were defined by the components related to the cleanliness and maintenance of the hotel. Integration of technology is seamless when technology enhances ease and enjoyment with practicality rather than replacing human connections at all. Since service quality influences customer loyalty significantly, hotels may focus on these qualities to develop long lasting and continuous relationships with customers and sustain success in the competitive market.

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