The Impact of Social Media Dressing Standards on Self-Identity and Physical Comfort
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Social media plays a significant role in shaping fashion trends and influencing young adults' self-identity and physical comfort. This study investigates the impact of social media dressing standards on self-identity and examines whether adherence to these standards correlates with physical comfort. A quantitative survey methodology was employed, collecting responses from young adults aged 18-30 who are active social media users. Stratified random sampling ensured diverse representation across gender, socioeconomic status, and social media engagement levels.The results of a regression analysis indicate that social media dressing standards have a significant impact on self-identity (R² = 0.955, p < 0.001), suggesting that young adults who conform to social media-driven fashion trends experience shifts in self-perception. However, a Pearson correlation analysis found no statistically significant relationship between adherence to social media dressing standards and physical comfort (r = 0.061, p = 0.384), indicating that while individuals may prioritize style, their choices do not necessarily align with comfort.These findings highlight the complex interplay between social media, fashion choices, and personal identity, emphasizing the psychological impact of digital culture on self-perception. The study underscores the need for media literacy programs and mindful engagement with social media fashion trends to promote authentic self-expression and physical well-being. Future research should explore longitudinal effects and cross-cultural variations in the relationship between fashion, self-identity, and comfort.