Dynamic Capabilities and Business Model Innovation for Sustainable Competitiveness: Insights from Tea Enterprise in Sichuan, China

In the context of growing globalization and escalating market competition, tea enterprises in Sichuan, China, encounter challenges in maintaining and enhancing their competitiveness. This study investigates the interplay between dynamic capabilities, business model innovation (BMI), and the competitiveness of Sichuan tea enterprises. Using a Structural Equation Model (SEM), the research examines 10 representative tea enterprises in Sichuan. The findings reveal that dynamic capabilities significantly influence these enterprises' competitiveness and BMI. Specifically, the ability to perceive environmental changes enables rapid market responses, learning capabilities facilitate the adoption of new knowledge and technologies, and resource integration optimizes resource allocation. Furthermore, BMI serves as a partial mediator in this relationship, reinforcing competitive advantage through improvements in value proposition, value creation, and value capture. These findings contribute to theory and practice by offering strategic insights into how Sichuan tea enterprises can leverage dynamic capabilities and BMI to strengthen their market position.