Augmented Reality As An Educational Tool: Transforming Teaching In The Digital Age<i></i>

Augmented reality (AR) is revolutionising education by integrating virtual elements into physical environments, enhancing interactivity and participation in learning processes. This study analyses the impact of AR in higher education, examining its influence on ease of adoption, student interaction, academic motivation and educational sustainability. A quantitative and explanatory design was employed, applying structural equation modelling (SmartPLS) to a sample of 4,900 students from public and private universities. The results indicate that AR significantly improves the ease of adoption (&beta; = 0.867), favouring its implementation. In addition, student interaction increases academic motivation (&beta; = 0.597), impacting on perceived academic performance (&beta; = 0.722) and educational sustainability (&beta; = 0.729). These findings highlight the need to design effective learning experiences with AR to maximise their impact. However, challenges such as technological infrastructure, teacher training and equitable access must be addressed to ensure sustainable adoption. This study provides empirical evidence on the potential of AR to enhance motivation, learning and educational transformation. Future research should explore its effectiveness in diverse contexts to optimise pedagogical strategies and institutional policies.