Echoes of Tradition: Analyzing the Cultural and Linguistic Diversity of Iligan City

As cities around the world face the forces of globalization, their tradition, culture, and linguistic landscapes are continually shaped and reshaped. This study delves into the heart of Iligan City, a place where tradition and modernity converge, examining how its diverse cultural communities navigate the complexities of identity, language, and social cohesion in both traditional and digital spaces. Through a qualitative approach blending ethnography, digital phenomenology, and cultural analysis, this research uncovers how Iligan’s multicultural and multilingual heritage serves as a dynamic force in fostering resilience and adaptability amidst rapid global change. The study explores the pivotal role of language choices, code-switching, and cultural practices in the negotiation of identities, while also shedding light on the tensions between preserving heritage and embracing global influences. Drawing on theories of Cultural Relativism, Sociolinguistics, and Globalization, the findings emphasize the importance of academic language revitalization, cultural mapping, and digital archiving in safeguarding Iligan's unique identity. The research provides essential insights into the preservation of cultural vitality, offering practical recommendations for policy-making, educational frameworks, and community-led initiatives. This study calls for a deeper understanding of how globalization impacts language practices, opening avenues for future research on how internationalization and digital spaces influence cultural and linguistic dynamics.