Enhancing E-Commerce and Logistics Management for Şölen: A Digital Transformation Approach

The modern business world demands responsiveness and adaptability, particularly in logistics and e-commerce. Şölen, as a leading Turkish candy company, is faced with order fulfillment, tracking, customer feedback, and inventory management issues that impede its efficiency and future growth opportunities. This paper outlines a digitalization strategy for Şölen's Malaysian business unit focusing on the incorporation of e-commerce, real-time delivery tracking, automated inventory management, and customer support enhancement. Through utilizing cloud-based technology, artificial intelligence, and GPS tracking systems, the study offers solutions for optimizing logistics, improving customer satisfaction, and raising the overall efficiency in operations. Utilizing these technologies will be expected to transform Şölen as a competitive player in the evolving global market.