Generative Artificial Intelligence in Corporate America: A Review of Artificial Intelligence Use, Benefits, Challenges, Regulation and Cyber Security Issues

In the past ten years, the generative artificial intelligence trend has evolved from simply enhancing the creation of audiovisuals using generative adversarial networks to becoming an entirely disruptive force, transforming operations in various industries and markets, including education and business. The introduction and subsequent widespread popularity of Open AI’s ChatGPT in 2022 raised concerns about the use of Generative AI in professional spaces and its impact on authenticity, innovation, data privacy, and integrity. This study seeks to assess the current applications of this disruptive technology in corporate America and build on that knowledge to provide insight into the current innovative practices and the factors driving its use. The research will further outline some risks associated with generative AI technology in business functions and industries and how this technology is being misused in industries worldwide. Following these revelations, recommendations will be made on the need for regulations surrounding the use of generative AI and the future of this technology for researchers and corporations alike. This study aims to equip corporate strategists and leaders with the knowledge needed to embrace AI, be aware of its possible challenges, and find the best ways to use Generative AI to gain competitive advantage. In addition, it seeks to further equip technology experts and professionals with key information about Generative AI to help them make informed choices when working. The study also aims at research management experts and personnel as it contains vital information that will set the foundation for future research.