THE ROLE OF EMOTION IN DECISION MAKING

making is a complex cognitive process influenced by various factors, including emotion, cognition, and social context. This article examines the significant role emotions play in decision-making processes, highlighting how both positive and negative emotions can affect choices across different contexts. Drawing on contemporary psychological theories, neuroscience research, and real-world applications, this paper aims to underscore the necessity of integrating emotional awareness into understanding decision-making mechanisms. The findings suggest that acknowledging emotions can enhance decision-making efficacy and promote better outcomes in personal and organizational contexts.