Public perceptions of non-adherence to pandemic protection measures by self and others: A study of COVID-19 in the United Kingdom

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Abstract

Novel viral pandemics present significant challenges to global public health. Non-pharmaceutical interventions (e.g. social distancing) are an important means through which to control the transmission of such viruses. One of the key factors determining the effectiveness of such measures is the level of public adherence to them. Research to date has focused on quantitative exploration of adherence and non-adherence, with a relative lack of qualitative exploration of the reasons for non-adherence.

Objective

To explore participants’ perceptions of non-adherence to COVID-19 policy measures by self and others in the UK, focusing on perceived reasons for non-adherence.

Methods

Qualitative study comprising 12 focus groups conducted via video-conferencing between 25th September and 13th November 2020. Participants were 51 UK residents aged 18 and above, reflecting a range of ages, genders and race/ethnicities. Data were analysed using a thematic approach.

Results

Participants reported seeing an increase in non-adherence in others over the course of the pandemic. Reports of non-adherence in self were lower than reports of non-adherence in others. Analysis revealed six main themes related to participants’ reported reasons for non-adherence in self and others: (1) ‘Alert fatigue’ (where people find it difficult to follow, or switch off from, information about frequently changing rules or advice) (2) Inconsistent rules (3) Lack of trust in government (4) Learned Helplessness (5) Resistance and rebelliousness (6)The impact of vaccines on risk perception. Participants perceived a number of systemic failures (e.g. unclear policy, untrustworthy policymakers) to strongly contribute to two forms non-adherence—violations and errors.

Conclusion

Findings suggest that latent and systemic failures—in the form of policy decisions that are commonly experienced as too changeable, inconsistent and confusing, and policy makers that are commonly perceived as untrustworthy–may play a significant role in creating the conditions that enable or encourage non-adherence.

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  1. SciScore for 10.1101/2020.11.17.20233486: (What is this?)

    Please note, not all rigor criteria are appropriate for all manuscripts.

    Table 1: Rigor

    Institutional Review Board Statementnot detected.
    Randomizationnot detected.
    Blindingnot detected.
    Power Analysisnot detected.
    Sex as a biological variablenot detected.

    Table 2: Resources

    No key resources detected.


    Results from OddPub: We did not detect open data. We also did not detect open code. Researchers are encouraged to share open data when possible (see Nature blog).


    Results from LimitationRecognizer: We detected the following sentences addressing limitations in the study:
    Limitations: One limitation of this study is that it has likely overlooked a range of other factors that relate to (non-)adherence. As a qualitative and grounded analysis, we discuss only those most prominent themes that emerged from our particular data set. As discussed above, the nascent literature on COVID-19 policy adherence has found a range of other factors which have not been identified or discussed in the present study (e.g. Carlucci et al 2020; Kasting et al 2020; Selby et al 2020). Also, although this study did not identify any patterns by demographic variables, this is potentially a result of relatively small sample size of a qualitative study with a diverse group of participants. It does not challenge the notion that life circumstances - for example, an individual’s socio-economic status, age, geographic location (etc) - play an important role in adherence, and patterns reflecting this may be best identified by large sample quantitative surveys (e.g. Fancourt et al 2020). Another limitation of this study is that did not recruit participants from clinically extremely vulnerable or clinically vulnerable categories, for example, individuals aged 70 and over and those living with those with particular serious health conditions. Also, although our recruitment material did encourage those at high risk to apply, we received no applications from those over 70. This may be due to the fact that these are a hard-to-reach group online who are significantly less likely to use ...

    Results from TrialIdentifier: No clinical trial numbers were referenced.


    Results from Barzooka: We did not find any issues relating to the usage of bar graphs.


    Results from JetFighter: We did not find any issues relating to colormaps.


    Results from rtransparent:
    • Thank you for including a conflict of interest statement. Authors are encouraged to include this statement when submitting to a journal.
    • Thank you for including a funding statement. Authors are encouraged to include this statement when submitting to a journal.
    • No protocol registration statement was detected.

    About SciScore

    SciScore is an automated tool that is designed to assist expert reviewers by finding and presenting formulaic information scattered throughout a paper in a standard, easy to digest format. SciScore checks for the presence and correctness of RRIDs (research resource identifiers), and for rigor criteria such as sex and investigator blinding. For details on the theoretical underpinning of rigor criteria and the tools shown here, including references cited, please follow this link.