Temporal–orbitofrontal pathway regulates choices across physical reward and visual novelty

Perceptually novel objects have profound impacts on our daily decisions. People often pay to try novel meals over familiar ones, or to see novel visual scenes at art exhibits and travel destinations. This suggests that perceptual novelty and the value of physical rewards, such as food, interact at the level of neural circuits to guide decisions, but where and how is unknown. We designed a behavioral task to study this novelty-reward interaction in animals and to uncover its neural underpinnings. Subjects chose among familiar offers associated with different expectations of novel objects and different expectations of juice rewards. Expectation of novel objects increased the preference for expected rewards. This novelty-reward interaction was reflected by neural activity in the anterior ventral temporal cortex (AVMTC) – a region previously implicated in the detection and prediction of novelty – and in the orbitofrontal cortex (OFC) – an area that receives prominent AVMTC inputs and is known for its capacity to signal subjective value of visual objects. Neural activity patterns suggested that AVMTC was upstream of OFC in the decision process. Chemogenetic disruption of the AVMTC → OFC circuit altered the impact of expected novelty on the valuation of physical reward. Hence, the ventral visual system impacts novelty-reward interactions during decisions through direct projections to OFC.