Overcoming pride via the dorsal ACC underlies acceptance of unfair offers

Bargaining is a fundamental social behavior in which individuals often accept unfair offers. Traditional behavioral models, based solely on choice data, typically interpret this acceptance as simple reward-maximization. However, the suppression of emotions such as inequity aversion or pride may also play a critical role in this decision. Incorporating response time alongside choice data provides a means to quantify participants’ internal conflict in suppressing these emotions and deciding to accept unfair offers. In this study, we conducted functional magnetic resonance imaging (fMRI) of the ultimatum game, where participants decided within 10 seconds whether to accept or reject monetary distribution offers from a proposer. Using the drift diffusion model (DDM), we quantified decision-making dynamics based on both choice and response time. Participants who suppressed disadvantageous inequity (DI)-driven rejection (reflected by a lower DDM weight for DI) exhibited heightened dorsal anterior cingulate cortex (dACC) activity in response to DI. Functional connectivity analysis revealed a negative correlation between the dACC and the ventrolateral prefrontal cortex (vlPFC) when DI was large, which encoded both the rejection rates, and the response times associated with accepting DI offers. Furthermore, vlPFC activity was significantly correlated with amygdala activity during high DI conditions, specifically encoding response time for accepting DI offers but not rejection rates. Importantly, these findings could not be captured using standard value-based models that rely solely on choice data. Our results underscore the dACC’s critical role in mediating the suppression of emotional responses to DI, enabling the acceptance of unfair offers in a dynamic bargaining process.