The Impact of Memory and Stress on Choice Consistency

Choice consistency is a fundamental aspect of rational decision-making, reflecting the stability and reliability of an individual’s preferences. However, real-world decision-making often deviates from this ideal, as individuals frequently make irrational or inconsistent choices in value-based decision-making. This study combined computational modeling, neuroimaging, and behavioral assessments to elucidate the mechanisms by which stress and memory affect choice consistency. Remembered items exhibited higher choice consistency compared to forgotten items. Computational modeling further indicated that the drift rate was higher, and the decision threshold lower, for remembered food items compared to forgotten ones. Stress was found to impair both choice consistency and memory retrieval, with stress-induced declines in memory accuracy positively correlating with reductions in choice reaction times. Activation of the dorsolateral prefrontal cortex (DLPFC) during the pre-choice anticipation period was positively associated with choice consistency. Similarly, activation of the orbitofrontal cortex (OFC) during the memory retrieval of food stimuli correlated with improved memory accuracy. These findings suggest that stress may impair choice consistency by disrupting memory retrieval processes. Overall, our study provides novel insights into the role of stress and memory in decision-making, offering a more nuanced understanding of the neural and cognitive processes that govern choice behavior.