Achieving persuasion or avoiding resistance? Using motivational matching theory to disentangle the benefits of matched messages from the costs of mismatched messages

  1. Keven Joyal-Desmarais
  2. Alexander J. Rothman
  3. Mark Snyder
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  1. Version published to 10.1080/23311908.2025.2541775
  2. Version published to 10.31234/osf.io/uyhae_v3 on OSF Preprints
  3. Version published to 10.31234/osf.io/uyhae_v2 on OSF Preprints
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